Developments in technology, hype cycles

The so-called digital transformation is the overlying trend that dominates the debate on the future of our industry, work, society etc. Gartner is an institute for consultancy and research and equips managers across the organization or company to make the right decisions and stay ahead of change.

When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all?

Gartner “Hype Cycles” provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities by presenting the so called hype cycles.

The Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals.

 

 

 

 

How do you use Hype Cycles?

You can use hype cycles to get educated about the promise of an emerging technology within the context of their industry and individual appetite for risk.

If you look at a hype cycle you will see a number of developments that you recognize, but also things that you have never heard of. But of course professionals in that particular sector do. Not all developments are relevant to your sector, the Hair and Beauty sector. But they do indicate how quickly technology changes and that these changes have a major impact on us as consumers and the sectors involved.

 

Example 2015

If you look at the 2015 curve (see below), you can see, for example, the development of the internet of things or autonomous vehicles. In 2015, Gartner estimated that development will occur in 5 and 10 years. In 2021 we know that we are already well on the way with this. We have lightning in our houses or salon that we can control via our smart phone. I can also remotely operate the oven my kitchen to start backing the cake.

And can you imagine if we can drive completely autonomously. Do we still need the information signs along the road to tell us when to take the exit? And what does that mean for the companies that make or place these signs. Actually, we don't need them anymore. The navigation in our car tells us when and where to exit the highway. 

 

 

But what consequences do these technological developments have for our profession, our salon and our sector. We often see no further than we can imagine.

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